What is the “Fiduciary Standard” and Why Should You Care?


The difference between the fiduciary and suitability standards is such a popular topic on “Keen on Retirement” because it’s such an important distinction. If you’ve never worked with a financial professional before, then you need to be crystal clear about the terms of your arrangement, the means by which the professional is compensated, and how committed both parties are to realizing your dream retirement scenario.

If you’re still a little fuzzy on fiduciary vs. suitability, I think today’s episode is going to provide some real eye-opening clarity. With a little help from an expert guest, we’re going to talk through an example of the fiduciary standard in action right here at Keen Wealth headquarters.

 iTunes Between Now and Success   

 Download the Transcript Here

Listen to the Episode

Simply “click” or “tap” on the “play” icon in the image below to listen to the episode. If you’d like to subscribe to the podcast using an Apple product (iPhone, iPad, iPod touch) click here to learn how. If you use an Android phone, we recommend using the Podcast Addict App, which can be downloaded here.

Key Insights on the Fiduciary Standard in Action

A brief review.

There are two ways that someone can work with a financial professional.

First, under the suitability standard, a broker makes a product recommendation to you – the investor – and is only required to ensure that the product itself is “suitable”. But the broker is under no obligation to ensure that the product is in your best interest, or to provide advice that’s in your best interest, or even to address how a transaction might affect your overall financial situation. In most cases brokers are paid a commission, which can further incent them to transact these “suitable” sales with their clients.

Under the fiduciary standard, fiduciary advisors like my team at Keen Wealth are held to a much higher standard. My advisors are required by law to make decisions that we believe are in our clients’ best interests. My advisors are under no pressure to sell any particular products. Our clients pay us only for the assets we manage and for our advice.

The U.S. Department of Labor has been pushing for stricter fiduciary standards across the entire financial industry to protect investors. But just last month the annuity and brokerage industries won a major court victory against these stricter standards by arguing that brokers and annuity agents are not advisors at all, just salespeople who do not have a relationship of trust and confidence with their clients.

Now, there are certainly valid reasons to buy a product from a broker. For example, if you know you need a term life insurance policy, shopping around for the best price might not require a fiduciary relationship.

But your financial plan is bigger than any one product. And at Keen Wealth, we’re not in the business of selling products in a vacuum. We’re helping our clients plan for their lives, for their children’s lives, for a happy retirement, for a fulfilling legacy. We take that responsibility very seriously.

Meanwhile, the brokerage and annuity industries are arguing, in court, that they don’t have such responsibility at all.

What’s best for this particular person?

Recently, a soon-to-be retiree came to Keen Wealth looking for a second opinion. Before joining his current company, this gentleman had worked for the State of New York for 20 years. An advisor was telling him he should cash out his New York pension and invest the lump sum in an annuity.

Cashing in a pension should not be an automatic decision. We might run the numbers for one client and determine that taking a lump sum is the best option; for other folks it might be more advantageous to take out monthly sums in perpetuity.

What we would never do, however, is consider a pension issue without taking into account every single detail of a client’s financial situation. And, in this case, the gentleman’s advisor was overlooking several significant details: his State of New York pension has a very nice cost of living allowance that grows over time and, by taking the monthly 100% survivor option, he and his wife would be set for life.

Our analysis determined that this gentleman’s best course of action was to take the pension as a monthly source of income to supplement his 401(k) and IRA withdrawals.

Without knowing the particulars of this gentleman’s arrangement with the first advisor – the one who told him to cash out his pension and invest in an annuity – my guess is that theirs was not a fiduciary relationship. And although the recommendation to purchase an annuity may have been suitable, it sounds to me like the advisor was acting in his own best interest: the commission potential.

Enjoying the real advantage.

Did our advisors’ analysis above result in a financial advantage for us at Keen Wealth? No, not financially. But that’s to be expected! Because we always apply the fiduciary rule, oftentimes the real benefit for us is the integrity and trust we foster with our clients and with our community. The benefit for us is helping to educate and reassure people who are looking for advice they can count on. The benefit for us is going on a lifelong journey with clients and seeing them thrive in retirement.

That’s why I continue to be such a strong believer in the fiduciary standard. It’s helped me build a firm and a team that I’m proud of, and it’s helped my clients achieve long-term financial success.

Bill Keen on the Fiduciary Standard… 

“The benefit of the fiduciary standard for us is the integrity and trust we foster with our clients and with our community.”

Please share this page and the podcast with your friends and colleagues via Linkedin, Twitter and Facebook. You can use the share buttons. Thanks!

Got a question or comment? Email it to me and we’ll get back to you or call our office at (913) 624-1841. 

About Bill

Bill Keen is a CHARTERED RETIREMENT PLANNING COUNSELOR℠ and independent financial advisor with more than 25 years of industry experience. As the founder and CEO of Keen Wealth Advisors, a registered investment advisory firm, he specializes in providing personalized retirement planning designed to help people thrive before and during their retirement years. With a passion for educating others, Bill regularly blogs about retirement planning, hosts the podcast Keen on Retirement, and has contributed to U.S. News and World Report, Reuters, Wall Street Journal’s Market Watch, Yahoo Finance, and other publications. Based in Overland Park, Kansas, Bill and his team work with clients throughout the greater Kansas City area and across the nation. To learn more, connect with him on LinkedIn or visit www.keenwealthadvisors.com.

Keen Wealth Advisors is a Registered Investment Adviser. Nothing within this commentary constitutes investment advice, performance data or any recommendation that any particular security, portfolio of securities, transaction or investment strategy is suitable for any specific person. Any mention of a particular security and related performance data is not a recommendation to buy or sell that security. Keen Wealth Advisors manages its clients’ accounts using a variety of investment techniques and strategies, which are not necessarily discussed here. Investments in securities involve the risk of loss. Past performance is no guarantee of future results.  

Print Friendly, PDF & Email

30 Minute
Strategy Session